ABOUT THIS PROJECT
NY YANKEES + POLAND SPRING
• BRANDING + DESIGN
• PARTNERSHIP
For client POLAND SPRING®, the objective was to effectively promote the brand within the vibrant and dynamic realm of all things baseball. Known for its refreshing and pure taste, Poland Spring® proudly serves as the official water of the esteemed NY Yankees, a team with a rich history and a devoted fan base.
To highlight this collaboration, the advertisement was prominently featured in the Yankees' official program for the 2023 season, ensuring that fans and attendees alike could connect with the brand while immersing themselves in the excitement of America’s favorite pastime. This strategic placement aimed to enhance brand visibility and engagement during a highly anticipated baseball season.
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