ABOUT THIS PROJECT

SPLASH + T-PAIN

• BRANDING + DESIGN

• ANIMATION

• DIGITAL STRATEGY

For the client SPLASH®, the team revitalized their line of flavored water, aptly named Splash, with T-Pain serving as the vibrant mascot. This innovative design and animation, titled "Flavor UP," was crafted to excite consumers about their flavored water offerings. 

As a result, this email boosted the open rate to 20% compared to baseline performance, achieving a click-through rate of 2%. 

Working on this project was immensely enjoyable, as there were numerous elements to explore and showcase.

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