ABOUT THIS PROJECT

THE HAWS

• 360 CAMPAIGN

• LOGO DESIGN

• DIGITAL STRATEGY

The Haws – A Rootin' Tootin' 360 Campaign

Yee-haw meets design law in this personal passion project inspired by a creative brief from The Brief Club—a vibrant Instagram community that throws down fun, skill-sharpening challenges for creatives. The result? The Haws: a fictional brand with a whole lotta southern charm and a design punch to match.

This 360 campaign rounded up everything from bold, character-packed packaging, scroll-stopping social posts, and a custom logo that tips its hat to Western flair with a modern twist. Think cowboy energy meets clean lines—fun, fresh, and a little bit wild.

Saddle up for a visual ride through a brand that doesn’t take itself too seriously, but knows how to make a statement.

Fun fact: I've been riding horses my entire life and still compete today!

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